A new guerrilla marketing campaign has hit campus this week. Fortunately, it’s not for the latest energy drink or telling students we are all damned to hellfire. Sadly, it’s not much better. The new campaign, in posting at the Bell Tower and chalking outside the Fleming Administration Building, asks simply “Where’s the Diversity?”
As the Michigan Daily reported, the question is responding to marginal changes in the admittance of black, Hispanic, and Native American students in this year’s freshman class. The campaign reduces diversity to racial bean counting. Not to mention that targeting an administration headed by a president who has declared that “We are Michigan;We are diversity” and gone to court to prove it can only be preaching to the choir.
First, students should consider that the changes in the racial composition of this year’s class are marginal, including a drop of two Native American students this year opposed to last. A story in the next week’s Review will show that even the admissions office is not distressed over it slightly modified processes.
Second, consider the amount of diversity that is to be found on campus. This weekend alone a prominent member of the ACLU will speak, cellist Yo-Yo Ma will perform, and the opera La Boehme will premiere. If we take the scope of just a week we will recall that the Indian American Student Association (a racial group that no one has discussed in connection to “diversity numbers”) sold out Hill Auditorium for its annual cultural show and the Chinese ambassador to the US will be here next week.
If one looks around, I think diversity is all over campus.
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There’s still diversity. There’s still no substantial integration.
I’ve also noticed chalkings that have defaced the ‘M’ in the Diag by spraypainting it and writing “Diversity? Diversity?” all around it.
The Campus Affiars Journal at the University of Michigan
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